SugarShape was founded at the beginning of 2012 by sisters Laura Gollers and Sabrina Schönborn in the northern German town of Fliegenberg. The siblings disliked the previous range of bras for women with large bust sizes in Germany, as there was a lack of fashionable models in youthful designs with a perfect fit. The SugarShape founders have therefore set themselves the goal of equipping the lingerie market - and the big cup segment in particular - with functional yet visually appealing lingerie and swimwear that can be ordered directly via their online store. Customers decide on the product designs themselves by voting on www.sugarshape.de. To ensure that every woman finds the right bra size, the company has developed its own new sizing system and offers individual customer advice.